Self-initiated · 2025 · Facebook · Instagram · Founder

kods.dsign

โคตรดีไซน์ — a Thai-language design page born from a movie quote, built on the KODS method. 24 posts and counting.

“ทำไมเรื่อง UX ภาษาไทยถึงต้องอ่านยาก?

Why should UX, in Thai, be hard to read?

ch.01 · the problem

A lamp, not the sun

It began the night a hard project wrapped and I finally had an evening off — twenty-five years old, watching 12th Fail on Netflix. One line stuck: a lamp doesn't have to be the sun to be useful. I'm not the best designer in the room, but if a small page helps one person see their path more clearly, that's reason enough. Fear of not being expert enough had kept the idea in a drawer for years; the quote took it out.

ch.02 · approach

The name is the method

Say my nickname — Khao-Oat — fast enough and it sounds like โคตร, Thai for "seriously". The joke became a framework: Know the problem deeply, Observe before judging, Design something usable, Solve it in the real world. In Thai it rhymes into four moves — คิดให้ลึก, อ่านให้ชัด, ดัดให้ตรง, สร้างให้เวิร์ก — and every post and every screen I design runs through them. The whole brief in one line: think deep, design sharp.

ch.03 · approach

Writing as revision

The page exists because my brain deletes files. Courses and workshops made perfect sense in the room and faded within weeks, so I started writing what I learned in plain Thai — explaining a concept in one post demands the same editing discipline as designing a screen. Twenty-four posts so far — and the early-career designers who read them ask the questions that keep me honest.

the archive